Creative Boom asked if they could do a profile piece on me. I obviously assumed they'd got me mixed up with someone worth profiling, but took the call to be sure. The write up is lovely, hope you enjoy it!

It's been an absolute pleasure talking to Armin Vit as he pulled together a Follow-up podcast going deeper on our (recently reviewed) work at Pinterest! Huge thank you to Simon Blockley, Noel Leu for bringing the wise words and hoping we did you proud Andreas Helin! It takes a village to build a brand, so while we are the voices (this time) huge thank you to the many many hands building a brand that matters and Pinterest deserves!

They’re worth more than £80bn a year to the economy – so why are the UK’s creative industries undermined by an education system that regards artistic subjects as second class?

Always a pleasure sharing why Punk Works exists and the importance of People & Planet thinking in building Profitable brands. Want to eavesdrop on old friends catching up on why good design means doing good? Tuck into the latest episode of Nicki Trott's wonderful podcast Going Conscious where she was kind enough to let me drone on.

Years ago I was asked to write a book to share how I helped make the impact on the brands I have. Fast forward many years, and i've written it! There are now a series of tools, that can be used by anyone, right now to equip teams with dumb questions that shape smart answers.

For a mad minute I dabbled with electronica toys. Its been called discordant, noise and ‘interesting’. It doesn’t go down well at weddings, it has never been played at a funeral.

A luminous, spherical concert hall will float inside the shed in new york.

Punk Works results from Hurst's career-long mission to empower companies to live out their values and build their own brands. Hurst told Creative Boom that the studio is "built on a belief in DIY culture and the idea that clients can build strong brands on their own, with the right tools and support.

Fashion has a new cult item: the Deliveroo jacket, which streetwear fans are buying up on vintage resale sites and wearing to raves.